ProWein goes city, Jazz Rally, France Festival: Destination Düsseldorf Brings Great Events to the City

Exclusive fashion, the “longest bar in the world”, the trendy Medienhafen (media harbour), world famous trade fairs – Düsseldorf offers so many attractions. Destination Düsseldorf (DD) is to thank for the fact that events like the Düsseldorf Jazz Rally and Düsseldorf France Festival also enrich the city. What began in 1989 as a consortium of eight companies is today an association with about 150 member companies which are all pursuing a common goal: To enhance the attractiveness of the state capital and its surroundings. 

The use of location marketing and the interests of small and medium-sized companies in Düsseldorf determine - in close consultation with the city - how DD acts: It gets involved in cultural, sporting and tourism as well as economic policy issues, for example, with the establishment of the Meilenwerk in Düsseldorf. “With our own events, we attract about 500,000 visitors to the city every year and thus generate an added value of about 15 million Euros,” says DD Managing Director Boris Neisser. These include the Düsseldorf Jazz Rally, the Düsseldorf  “Frankreichfest” France Festival, the Tour de Düsseldorf and the DD Golf Cup which have been established as permanent fixtures on the Düsseldorf calendar of events for years. The latest DD event is a joint initiative with Messe Düsseldorf: "ProWein goes city".

“ProWein goes city” entices with numerous wine events 

On the occasion of the international trade fair for wines and spirits, gastronomy and winemakers from Düsseldorf and surroundings are offering interested wine lovers the chance to profit from the industry’s top event. Whilst ProWein is exclusively reserved for trade visitors, "ProWein goes city" brings everything to do with wine and spirits into the city for everyone: Whether exclusive tastings, exquisite tasting menus, wine readings or cooking courses, the initiative offers trade fair visitors as well as local people a first class selection of entertaining pure-pleasure events. All “ProWein goes city” events deliberately start after the trade fair closes. This also gives exhibiting winemakers the chance to realise joint activities with their partners for retail and gastronomy.

A whole city lost in music: The Düsseldorf Jazz Rally 

Every year at Whitsun weekend, Düsseldorf becomes the centre of attraction for music lovers from near and far – as it is Jazz Rally time again! The roughly 300,000 visitors can enjoy 80 concerts on 35 stages with 500 musicians over four days. A variety of musical styles – the trademark of the Düsseldorf Jazz Rally – and exceptional artists are the hallmarks of Germany’s largest jazz festival