Order intake at wire, cable and tube trade fairs as good as in years

Investment has gone up worldwide – in infrastructure, the automotive sector, the electrical industry, regenerative energy projects and in oil and gas pipelines. And the upstream supplies industries wire, cable and pipes have substantially benefited from this development at the international No.1 trade fairs wire and Tube in Düsseldorf from 16 to 20 April 2018.  

Across Germany steel and metal processing counts among the ten mayor sectors of industry. These sectors are strongly characterised by SMEs, by traditional growth and innovation. But even major groups of companies are now re-aligning their operations, following digital optimisation processes and reorganising their distribution channels, both nationally and internationally.

Orders for capital goods like machinery, plants and vehicles are very high and the German economy is very much benefiting from the positive global business climate. More than 71,500 trade visitors (compared to 69,500 in 2016) from 134 countries came to Düsseldorf over the five days to find out about industry innovations and conclude business deals at the world’s No. 1 trade fairs wire, the international wire and cable fair, and Tube, the international pipe and tube fair. A total of 2,683 companies from 67 countries presented their technology highlights in 16 exhibition halls on more than 117,000 square metres – some 7,000 square metres of space more than at the previous events in 2016.

Being the internationally leading communication and business platforms for their respective sectors participation in these two international top trade fairs is a must for all industry players. The steel and NF metal industries have always been reliable early indicators for all other industries – if things go well here, the economy as a whole will benefit.

Summary after Five Trade Fair Days

The visitors at wire 2018 and Tube 2018 were very international boasting great professional expertise while promising customer contacts and good post-fair business prospects determined the atmosphere at the stands.  Over 50% of visitors of both trade fairs came with concrete investment intentions. 70% of visitors were executives with high decision-making authority.  

Trade visitors at both trade fairs rated the two No.1 trade fairs as outstanding. Over the five days in excess of 71,500 trade visitors from 134 countries came to Düsseldorf. 70% of trade fair guests came from abroad and one third of these from overseas. 55% of trade fair visitors voiced their satisfaction at having found new suppliers.    

30 March to 3 April 2020 will see wire and Tube held again together at the Düsseldorf exhibition centre. For current information on both trade fairs visit the internet portals at and